Skip to main content

Wednesday Writing - Copywriting and Business: Guest Post by Ivy Delfin

How writing and publishing might be able to help your career, 

no matter which industry your career might be in


by Ivy Delfin

Copywriting is a skill that no business or industry is immune to, or can do without. Every industry has industry publications that influence and discuss professional movements. The very core idea of copywriting is simple: the better you are able to write, the better you can persuade and convince. The better you can persuade and convince, the more influence you will have. The more influence you have, the more you have potential for success. Whether you like it or not, good writing means good business.

The biggest misconception about copywriting is that it is an arcane and god-given skill that is purely based on talent, and can be learnt. This isn't true. Understanding the basics of persuasive writing can make an enormous difference to you writing skills. Improving your writing by a long way might just be a question of taking a few simple steps. You don't have to be the best at it, you just have to be good at it. It's easier than you think to learn how good writing is done. Moreover, it will have a material effect on your career and your job prospects if you are able to list a successful writing qualification on your CV, like a completed writing and communications course. Who never has to write reports in the job? Who has never had to write a pitch? We all know that the content of the pitch is only half the work. The other half is presenting it. You can have the best idea ever but it would be useless if badly presented. And emails. Writing convincing and persuasive emails is indispensable.

If you have done all of this and you still would rather have teeth pulled than write copy, don't worry. There is always another option, and that is outsourcing your writing work to professional copywriters. If writing takes you a really long time to get done, this might be the most efficient option. With professional copywriting, you are guaranteed a high quality and prompt service, proofread and mistake free every time. At least, if you hire a good copywriting service you are. This can take the pressure off and mean that you can focus on the things in your business that you are really confident at and enjoy doing. Even if writing isn't what you like to do, no business can get by without it. This is especially true in an internet age, where every website demands excellent and well-written copy in order to rank well in search engines and convert. So much of business operations are text-based in a cyber world. Selling your message in writing is pivotal in securing new client and keeping old ones. Persuasive language is a real tool for promoting your products.

If this is something you have never thought about for your business, look into it. You might be surprised by what you discover, and the doors that persuasive writing open up for you and your business. 

Ivy Delfin

Ivy Delfin is a copywriter working with GAPS. A team composed of professional writers boasting considerable skill and experience in the media, government, commercial, and human resources industries. We help business and organizations take their written communication to the next level by delivering clear and powerful content and making a significant difference in the perception and clarity of key messages. When Ivy's not writing content she enjoys swimming, shopping, and taking her dogs for a walk.


Popular posts from this blog

The Call of Fate now Available for PreOrder

My new short story The Call of Fate is available for preorder.  Here is a short excerpt: Wogan Nance, more commonly referred to as Boot Chuck by his squad, looked out over the sprawling camp of the army. Tents were lined up orderly in rows for as far as the eye could see. Soldiers milled around cook fires, sharpened swords, and fletched arrows, mostly staying close to their own squad's compound of tents and supplies. He wondered how many soldiers were like himself, hiding their true nature to keep from being used up in short order. He wondered how many secret mages, or at least those with the ability to become mages lurked in midst of the throng of these men and women. Mages were a hot commodity in the Imperial Army as it swept across the continent claiming new lands for its own. Magic turned the tide in battle for whichever side had the most numerous mages. While ability helped greatly, a large number of fledgling mages could overcome a seasoned magical user in due time, at th

Amazon Author Page Following

Check out my Author Page  on Amazon! You can follow me there and get notified of new releases and my current portfolio. I think it's a great resource for those who want to get notified as soon as new titles become available. The Colliding Empires short stories have been coming out in a flurry lately. I'll be starting on the final five stories of The Colliding Empires soon. I'm hoping you won't have to wait as long for those as the previous five. By following me on Amazon, you'll be able to know as soon as they're available. Check out my page and follow, you won't regret it.

A Gambler's Odds Available for PreOrder

A Gambler's Odds is available for pre-order on Amazon . This is the fifth installment in The Colliding Empires short story collection and will be available for download on 12/22/14. I hope you enjoy the book. I've had a ton of fun writing this series. This story marks the official halfway point for The Colliding Empires. Enjoy the rest of your weekend and keep reading!